help is a push away

When Mara Perlmutter’s mom was in need of a medical alert device, she bristled at the prospect of wearing any of the products already on the market, and suggested that Mara, a seasoned jewelry and fashion executive, create a fashionable alternative.

With that request from mom, Trelawear (“alert” spelled backward) was born.

Providing “safety with style,” this personal emergency response system accessory enables women to live independently – and fashionably – with peace of mind.

Perlmutter has partnered with MobileHelp, a leading monitoring service provider. If a user needs help, she simply presses the button on the back of the Trelawear pendant. A signal is then sent through MobileHelp to its ’round the clock central monitoring station for emergency dispatch to the user.

The launch collection features the Sally cushion-shaped pendant and the Bella round-shaped style. Each is offered in either gold tone or rhodium-like metal finishes with hand-cut resin stones, including opaque black, lapis blue, turquoise blue, or white mother of pearl. All chains are crafted with a breakaway T-magnet closure.

The pendant retails for $148. Use code TRELA50 to save $50. (Please note: the pendant cost does not include the MobileHelp charges which start at $37.95 per month.) To view all the colors and styles, and to purchase, go to:

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